Wednesday, August 17, 2005

Keeping it local

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Wallking down the streets of Wellington you are bound to spot at least one teen age girl sporting a 'i <3 NY' shirt or a guy wearing a 'Philly' or 'USA' hoodie. Dont get me wrong , I am not one to complain about any of those countries but i just cant help but wonder what happened to local pride?

Enter Localitee's , founded by 28 year old kiwi Kristy Mayes whom after returning home from abroad was , like me slightly confused as to why people were wearing clothing of overseas neighbourhoods when the ones in New Zealand were just as good – an idea was born. Starting out as a simple street stall and is now a growing company producing fantastic quality local tees featuring neighbourhood names those in New Zealand know and love.

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These have become must have items amongst New Zealnders living at home and overseas but they are so stylish , fantastically ( and ethicaly ) made and a great fit that they are perfect for anyone and a great way to give props to New Zealand for a change.

Localitees